How to sell your luxury watch in Geneva

Selling a luxury watch is rarely a decision taken lightly. Whether it was a gift, a carefully considered purchase or a piece you no longer wear, every watch has its own story. At Cash For You in Geneva, we buy and sell pre-owned watches every day. Here is the guidance we share with people looking to sell theirs.

Preparing your watch for a valuation

A few minutes of preparation is all it takes. Gather whatever you have available:

• the watch, gently cleaned with a soft cloth, without harsh cleaning products;
• any additional bracelet links supplied with it;
• the box, papers, certificate or invoice, if you have kept them;
• any maintenance or servicing records.

Also make a note of what you know about the watch: the approximate year of purchase, where it was bought and any work carried out. This information helps provide context, but is not essential.

Finally, avoid opening the watch or attempting repairs yourself: work carried out incorrectly could damage it.

What influences a watch's value

There is no predetermined value: each watch is examined individually before any final offer is made. The main factors taken into account are:

• brand and model: the exact reference, materials and interest in the model;
• overall condition: scratches, impact damage, wear to the case or bracelet, and the condition of the crystal and dial;
• functionality: how well the movement works, whether mechanical or quartz;
• accessories: the original bracelet or strap, links, clasp and box;
• documents: papers, certificate, invoice or maintenance records.

Box and papers: appreciated, never required

The original box and papers add to the watch's story and reassure a future buyer, so they are always appreciated.

Their absence does not prevent a valuation. Over the years, many watches lose some of their accessories: bring us yours as it is.

From an online valuation to an in-store examination

The process can begin from home. Our free, no-obligation online valuation lets you describe your watch and send us a few photos. It provides an initial indication of value.

The physical examination and purchase then take place exclusively at our shop in Geneva. Having the watch in our hands allows us to assess its condition and functionality accurately. We do not accept watches sent by post for purchase. To help us welcome you properly, you can book an appointment with our team.

To learn more about what we do, visit our Sell your watch in Geneva page.

Sensible precautions when selling a valuable watch

A few simple precautions can help you sell with peace of mind:

• choose an identifiable buyer with a physical address;
• be wary of offers made remotely without examining the watch;
• do not send your watch by post to someone you do not know;
• keep photos of the watch and copies of your documents;
• take the time to understand the offer before deciding.

Have your watch valued

Thinking of selling your luxury watch? Start with our free, no-obligation valuation: a few details and photos are enough for an initial indication of value. You can then book an appointment to bring your watch to our shop in Geneva, with or without its box and papers.